Alfred St
Alfred St, a New Zealand–made furniture brand, wanted to grow its brand awareness. We developed an Instagram strategy and cohesive visual direction showcasing interior design expertise, NZ craftsmanship, and sustainability. Clean, minimal imagery, animations, and consistent styling highlighted the brand’s quality, care, and customisable design.
Client: Clover Design Store Marketing Agency: Yellow Jelly
My Contributions: Creative Direction / Concept / Ideation / Strategy / Asset production / Video Editing / Copy writing
Content Objective:
Content that reflected our team’s deep understanding of interior design and materials, brought to life through expert tips and curated moodboards.
Supporting Copy:
Neutrals don't have to be boring. Experiment with textures and different materials like boucle and marble to add luxury and interest to your space. Green and pink are the perfect pair. Team shades of coral and blush with soft greens and natural textures for the ultimate romantic vibe. When using floral prints, keep the base of your room neutral and pair with contrasting textures such as boucle, leather or suede.
Content Objective:
Showcasing the versatile, customisable nature of our furniture — illustrating how each piece can be tailored to suit different spaces with materials and shapes.
Supporting Copy:
Pair light wood with warm neutrals for the perfect Scandinavian aesthetic 😍 Walnut tones pair perfectly with Harlowe Lorikeet by @warwickfabricsnz. 100% cotton and suitable for heavy domestic use, the bright, painterly pattern will add texture and fun to any piece! 🦜
Content Objective:
To build brand awareness by showcasing the quality and craftsmanship behind every piece — proudly New Zealand made, with a deep understanding of design, materials, and customisation.
Supporting Copy:
Proudly NZ made, beautifully crafted, and designed to last. Each piece reflects our love for quality materials, expert design, and custom details made just for you.
Content Objective:
Highlight the fabric and colour customisation available for a single sofa design, reinforcing the brand’s focus on adaptable, made-to-order pieces.
Supporting Copy:
Looking for a sofa or upholstered piece in your home but can't quite find what you are looking for? With our designs, you can customise your choice of foam, fabric, legs and detailing to make the perfect piece for you!
Content Objective:
Feature carousel posts that highlight the customisable details of our furniture range. These posts will showcase the flexibility of design and the ability to tailor each piece to suit individual spaces and preferences.
Supporting Copy:
Do you like a softer sit? Ask our experts today about what is going to suit you best!
Content Objective:
The objective is to showcase Alfred St sofas in a range of fabric options, paired with imagery that reflects the aesthetic and mood of each style. This content will demonstrate our expertise in interiors and ability to curate cohesive, design-led spaces.
Supporting Copy:
We love creating unique pieces, and the beauty Alfred St is that you can be your own designer and create something that nobody else has. Choose your style, combination, fabric, legs and foams - then add special details like piping, buttons and even measurements.
