The Saddlery Store
The Saddlery Store is an online destination for premium equestrian products, created by KiwiPetz. They sought a refined rebrand to reflect their expertise in the saddlery field. Rebecca developed the new brand identity, illustrating and designing layouts, and produced the social media strategy, assets, and video content.
Client: The Saddlery Store Marketing Agency: Yellow Jelly
My Contributions: Creative Direction / Logo design / Brand guidelines / Website Design / Edm Design & Build / Social Media content creation / Video Editing / Graphic Design / Copy writing
Content Objective:
To highlight the superior quality and refined design of our premium rider gear in an engaging reel that captures, detail, and luxury craftsmanship.
Supporting Copy:
The partnership between horse and rider is paramount. At The Saddlery Store, we offer a selection of refined rider apparel and accessories, designed for comfort, style, and performance in the arena. Elevate your riding experience.
Content Objective:
To spotlight the Premier Equine brand and share that it’s available only at The Saddlery Store NZ — premium gear for riders who demand the best.
Supporting Copy:
Celebrating equine excellence with Premier Equine — available exclusively at The Saddlery Store NZ, where craftsmanship and performance meet refinement.
Content Objective:
To feature the Veredus brand and reinforce that it’s available exclusively at The Saddlery Store NZ — high-performance gear for the modern rider.
Supporting Copy:
Veredus has landed at The Saddlery Store – and we’re the official NZ stockist! Discover the world-renowned brand trusted by top riders, available now in-store and online.
Content Objective:
Collaborate with equestrian professionals for trust and engagement.
Supporting Copy:
Veredus boots have been an integral part of our team's success for many years. The protection and support they offer give us confidence in every performance." - Phillip SteineSee why Steiner Sport Horses relies on Veredus. Shop the collection at The Saddlery Store and experience the difference.
Content Objective:
To introduce The Saddlery Store’s new website and showcase its extensive range of premium equestrian gear.
Supporting Copy:
At The Saddlery Store, we offer a selection of refined equestrian gear, designed for comfort, style, and performance in the arena. Elevate your riding experience.
Content Objective:
Highlighting a hero product with beautiful, detailed imagery and lifestyle shots that show the product in action.
Supporting Copy:
Delve into the details of Veredus Carbon Gel boots – a fusion of cutting-edge technology and superior craftsmanship. These boots are engineered to provide unparalleled protection and support, allowing your horse to perform at their peak. Carbon fibre for lightweight strength Gel lining for impact absorption Anatomical design for optimal fit Discover why elite equestrians like Steiner Sport Horses trust Veredus. Explore the Carbon Gel range at The Saddlery Store.
