Content Creation Case Study:
The Saddlery Store
The Saddlery Store is an online destination for premium equestrian products, created by KiwiPetz. They sought a refined rebrand to reflect their expertise in the saddlery field. Rebecca developed the new brand identity, illustrating and designing layouts, and produced the social media strategy, assets, and video content.
Client: The Saddlery Store Marketing Agency: Yellow Jelly
My Contributions: Creative Direction / Concept / Ideation / Strategy / Asset production / Video Editing / Copy writing
Project Description / Goals
Build Brand Awareness. Introduce the store as a premium destination for quality saddlery and equestrian gear. Showcase the store’s craftsmanship, curated product selection, and luxury positioning.
Create a Strong Visual Identity. Develop a consistent, elegant visual aesthetic that reflects the high-end nature of the store.
Attract the Right Audience. Target horse enthusiasts, equestrian competitors, and discerning riders through thoughtful content. Collaborate with local equestrians or equine influencers to help reach a trusted, engaged community.
Creative Process and Strategy
We created a sophisticated brand identity for The Saddlery Store, including the website, social media presence, and advertising look and feel - all designed to resonate with discerning equestrian riders. With a high-value product offering, it was essential to build trust and convey a sense of credibility and quality.
Drawing on a refined, traditional English aesthetic, we used warm tones, elegant typography, and professional photography to establish a premium look. Social media videos were developed to introduce the brand and bring it to life, featuring well-known equestrian riders as brand ambassadors to further build connection and authority.
We showcased the exclusive product range, high-end items imported into New Zealand and available only through The Saddlery Store - to highlight the brand’s unique value.
The content strategy aimed to both educate and inspire, spotlighting the team’s deep expertise in saddlery, sharing glowing customer reviews, and exploring the craftsmanship and materials behind each piece. We also featured inspirational riders to connect with the community authentically.
All digital assets and templates were designed for ease of use, allowing The Saddlery Store team to confidently manage ongoing social media content in-house.
Content Examples
Content Objective:
To highlight the superior quality and refined design of our premium rider gear in an engaging reel that captures, detail, and luxury craftsmanship.
Supporting Copy:
The partnership between horse and rider is paramount. At The Saddlery Store, we offer a selection of refined rider apparel and accessories, designed for comfort, style, and performance in the arena. Elevate your riding experience.
Content Objective:
To spotlight the Premier Equine brand and share that it’s available only at The Saddlery Store NZ — premium gear for riders who demand the best.
Supporting Copy:
Celebrating equine excellence with Premier Equine — available exclusively at The Saddlery Store NZ, where craftsmanship and performance meet refinement.
Content Objective:
To feature the Veredus brand and reinforce that it’s available exclusively at The Saddlery Store NZ — high-performance gear for the modern rider.
Supporting Copy:
Veredus has landed at The Saddlery Store – and we’re the official NZ stockist! Discover the world-renowned brand trusted by top riders, available now in-store and online.
Content Objective:
Collaborate with equestrian professionals for trust and engagement.
Supporting Copy:
Veredus boots have been an integral part of our team's success for many years. The protection and support they offer give us confidence in every performance." - Phillip SteineSee why Steiner Sport Horses relies on Veredus. Shop the collection at The Saddlery Store and experience the difference.
Content Objective:
To introduce The Saddlery Store’s new website and showcase its extensive range of premium equestrian gear.
Supporting Copy:
At The Saddlery Store, we offer a selection of refined equestrian gear, designed for comfort, style, and performance in the arena. Elevate your riding experience.
Content Objective:
Highlighting a hero product with beautiful, detailed imagery and lifestyle shots that show the product in action.
Supporting Copy:
Delve into the details of Veredus Carbon Gel boots – a fusion of cutting-edge technology and superior craftsmanship. These boots are engineered to provide unparalleled protection and support, allowing your horse to perform at their peak. Carbon fibre for lightweight strength Gel lining for impact absorption Anatomical design for optimal fit Discover why elite equestrians like Steiner Sport Horses trust Veredus. Explore the Carbon Gel range at The Saddlery Store.