Content Creation Case Study:
Veranda
We built a strong digital presence that captured the island’s unique charm through storytelling and aspirational visuals reflecting a relaxed, coastal lifestyle. A clean, modern brand identity with warm, natural tones tied everything together. We shared styling tips, design expertise, and decorating services while spotlighting seasonal collections and limited-edition drops to inspire engagement and drive repeat purchases.
Client: Veranda Marketing Agency: Yellow Jelly
My Contributions: Creative Direction / Concept / Ideation / Strategy / Asset production / Video Editing / Copy writing
Project Description / Goals
Online visibility and reach, as our island location can limit foot traffic. We aim to attract holidaymakers, both from New Zealand and overseas by showcasing our beautiful, high-end homeware through aspirational, beachside-inspired content.
Create a Strong Visual Identity. With a consistent visual identity and coastal feel, we’ll build a strong brand presence that reflects our quality and style. Through styling tips, moodboards, and design advice, we’ll educate and inspire our audience while promoting our interior design services.
Drive sales through seasonal promotions and product features. Seasonal product features and sales will help drive engagement and encourage both one-off and repeat purchases throughout the year.
Creative Process and Strategy
We built a strong digital presence to overcome the challenges of our remote island location, using storytelling and visuals that highlight the island’s unique charm as a destination. Our content showcased beautiful, aspirational pieces that embody a relaxed, beachside lifestyle, supported by carefully curated moodboards featuring our products.
We maintained a consistent coastal brand identity through a clean, modern visual style, incorporating warm, natural tones and beach-inspired imagery that reflects our store’s essence.
We provided interior styling tips and design expertise, along with professional interior decorating services.
We spotlighted seasonal homeware collections, such as summer entertaining and winter cosiness, and promoted timely offers, events, and sales to encourage repeat purchases and ongoing engagement. Limited-edition drops and seasonal storytelling helped create a sense of urgency and excitement among our audience.
Content Examples
Content Objective:
To showcase new summer arrivals through a playful, nostalgic lens, evoking the carefree spirit of retro summer style. The reel should highlight colour, texture, and design details in a way that feels effortlessly cool and sun-soaked.
Supporting Copy:
Summer is here! Get beach ready. With one of these quality beach towels from Sophie, the Beach People, and Biana you will be the styliest person on the sand! Don’t forget to protect your skin with a hat. We love these great options from Sophie and Makers and providers. We Are Feel Good Inc’s Signature Sunscreen Lotion SPF 50+ will keep your skin covered whilst you chase your adventures. And The Eco Tote is an update on the timeless tote. Not only does it look great, it is made entirely from discarded plastics including bottle caps, lids and straws so it is kind to the planet.
Content Objective:
To engage audiences with a vibrant, retro-inspired summer reel that captures attention instantly. Using nostalgic tones, music, and styling
Supporting Copy:
Spring is here and let’s hope for some lovely sunshine! Beautiful browns are a surprisingly versatile colour for this summer. The sophie maxi scarf is a very useful addition to your wardrobe - can be used as a scarf or wrap or take it to the beach as a sarong. There are so many more great summer pieces in our store today, so check them out. Bring on summer.
Content Objective:
To drive awareness and excitement around the new summer range by connecting product with lifestyle, encouraging customers to see the umbrellas not just as functional, but as statement pieces for the perfect summer scene.
Supporting Copy:
Finally some beach time is on the cards! We have some gorgeous beach umbrellas that look great on the beach or perfectly at home on the deck. Vibrant stripes and patterns prove beach umbrellas don’t have to be boring!
Content Objective:
Spotlighting new jewellery and inspire the new jewellery grouping in gold and silver, highlighting its craftsmanship, versatility, and timeless appeal.
Supporting Copy:
Ocean & beach vibes all year round. Designed by Sophie in sterling silver plated w. 14kt gold hoop & brass plated w. 14 kt gold pendant. Chooise between studs, hoops or a necklace. All get them all. They feature a sweet shell charm with a baby pearl. We love them! Choose between studs, hoops or a necklace. All get them all. They feature a sweet shell charm with a baby pearl. stunning!
Content Objective:
To inspire audiences to elevate their holiday entertaining with thoughtfully curated homeware, décor, and table styling. The content should evoke warmth, connection, and effortless sophistication, positioning the brand as a source of inspiration
Supporting Copy:
Entertaining these holidays? This beautiful Walnut bowl is great for condiments or seasonings. Marrakech is surrounded by orange and walnut groves and the wood from these is used widely for a range of different objects. Walnut wood is warm with interesting contrasts of light and dark. The Placemat is made in Bangladesh in village homes, our round Jute and Cotton placemats are handmade with care. La Rochere Perigord Wine Glass is a favourite on French tables for generations, the Perigord wine glass has ridged lines and a timeless silhouette that exude everyday elegance.
Content Objective:
Featuring products in styled settings, captured through premium photography to let them truly shine.
Supporting Copy:
The Alev Candle Holders by Saarde are handmade by artisans using traditional methods and repurposed mango wood. These are beautiful grouped on a sideboard, dining table or mantlepiece. These resin salad servers distinctive and organic with their marbled finish. Each server is handmade and no two patters are the same. The Toulin Candle Holders by Saarde are handmade by artisans using traditional methods and repurposed mango wood.