Content Creation Case Study:
Clover Design Store
The project focused on creating a refined, contemporary brand identity for Clover Design Store — New Zealand’s destination for thoughtfully curated investment pieces. More than a homeware store, Clover celebrates modern living with meaning, offering timeless designs made to endure in both quality and relevance. Rebecca developed the new brand identity and website and edm layouts, and created the social media strategy and assets.
Client: Clover Design Store Marketing Agency: Yellow Jelly
My Contributions: Creative Direction / Concept / Ideation / Strategy / Asset production / Video Editing / Copy writing
Project Description / Goals
Build Brand Awareness. Position Clover as New Zealand’s go-to destination for timeless, ethically sourced investment pieces.
Educate & Inspire. Showcase the artistry, craftsmanship, and stories behind each product.
Engage & Grow Community. Connect with design-conscious individuals who value quality, heritage, and sustainability.
Drive Sales & Loyalty. Use storytelling and aspirational content to encourage both first-time purchases and repeat investment.
Creative Process and Strategy
The project was to develop a refined and contemporary brand identity for Clover Design Store, New Zealand’s premier destination for thoughtfully curated investment pieces. Clover represents more than just homeware—it is a store dedicated to modern living with meaning, where every item is designed to endure, both in quality and in relevance.
This identity needed to balance modern elegance with a sense of history and artistry, creating a destination brand that feels curated, trusted, and enduring.
Communicate timelessness and craftsmanship. Positioning Clover as a place for objects that transcend trends and become heirlooms. Appeal to a discerning audience – individuals who seek not just to decorate their homes but to invest in meaningful, long-lasting pieces.
Create emotional connection. Showing that Clover’s products are more than functional items; they embody stories of artistry, heritage, and dedication.
Content Examples
Content Objective:
Introducing Clover, soon to be opening with teaser videos designed to spark intrigue.
Supporting Copy:
Clover design store. Where creators meet connoisseurs. A place to celebrate craftsmanship for generations. Coming soon.
Content Objective:
Now open in Mount Maunganui. Ongoing posts will showcase the stunning products in-store alongside Clover’s vision and values.
Supporting Copy:
We are Clover. Creators. Connoisseurs. Connected through the timeless art of craft. Our Clover Design store is now open in Mount Maunganui, offering coffee, a delectable deli, and a gorgeous selection of dining, bedroom, and lifestyle pieces from Cultiver, Lorna Murray, Makers and Providers, walter.g, Gidon Bing, and more Redefine your interior design, with one timeless piece at a time. Come and visit our physical store at 159 Maunganui Road and experience Clover firsthand.
Content Objective:
Featuring products in styled settings, captured through premium photography to let them truly shine.
Supporting Copy:
Combining traditional craftsmanship with a contemporary perspective, this glassware collection is pure, functional, and timeless. Each piece is mouth-blown from durable borosilicate glass, shaped with influences from rationalist and modernist architecture. The result is a refined balance of form and function– elegant, enduring, and made entirely by artisan hands. Hand Made in Italy.
Content Objective:
Curated in-store reels with a luxury sensibility, crafted to immerse viewers in the elegance, detail, and artistry of every piece.
Supporting Copy:
Add warmth and glow to your space ✤ It doesn’t get much better than this. Shop at cloverdesignstore.co.nz
Content Objective:
Highlighting beautifully crafted products from overseas, now thoughtfully curated and available exclusively at Clover — your destination for timeless design
Supporting Copy:
Handcrafted and sustainably made with 100% natural fibres. Lorna Murray is an ethical and sustainable Australian brand, where effortless glamour meets coastal bohemian. Available in New Zealand - only at Clover Design Store
Content Objective:
Showcasing elevated design and European inspiration. Explore high-end pieces that tell a story of craft and style.
Supporting Copy:
European style at its finest — timeless, refined, and crafted with care. Discover these exclusive pieces, available only at Clover.