Content Creation Case Study:
Beautify Me Injectables
Beautify Me is a cosmetic injectable studio dedicated to understanding each client’s unique skin concerns. Studio Bec created a new video, website, and social media brand to elevate awareness and position Beautify Me as a trusted, premium yet approachable expert in cosmetic injectables. The strategy focused on building recognition, establishing a refined and warm aesthetic, and fostering client loyalty through helpful content and referral initiatives.
Client: Beautify Me Injectables
My contributions: Creative Direction / Concept / Ideation / Planning of production / Content filming and editing / Asset production / Photography
Project Description / Goals
Increase brand awareness. Build recognition of Beautify Me and its practitioner, Helen as a trusted expert in cosmetic injectables through consistent, high-quality social media content.
Position the brand as premium yet approachable. Establish a refined aesthetic and tone of voice that feels both professional and warm attracting clients who value quality and care.
Foster client loyalty and retention. Share aftercare tips, introduce loyalty referral programs to encourage long-term relationships.
Creative Process and Strategy
We focused on educating and informing the audience by sharing content that clearly explained procedures, safety, aftercare, and results. Our aim was to empower clients with all the information they need, extensively available on the website, but written in a way that’s easy to understand and approachable.
We also showcased real results, using carefully curated before-and-after imagery to highlight the subtlety and effectiveness of the treatments, while respecting client privacy, as anonymity is essential in the cosmetic injectables space.
To help potential clients feel more at ease, we photographed Helen at work and created visuals of the clinic environment, so clients could visualise the space before arriving. We also filmed the entire experience, from the moment you're greeted by Helen to the end of your treatment, to demystify the process and build confidence.
Finally, we created seasonally relevant content, offering practical skin tips and advice tailored to times of year, like how to care for your skin through the summer months.
Content Objective:
To help potential clients feel more at ease, we videoed Helen at work and created visuals of the clinic environment, so clients could visualise the space before arriving.
Supporting Copy:
Meet Helen - Your Aesthetic Expert! ✨👩⚕️ With 𝟮𝟬 𝘆𝗲𝗮𝗿𝘀 experience as a Registered Nurse and 𝟖 𝐲𝐞𝐚𝐫𝐬 𝐢𝐧 𝐀𝐞𝐬𝐭𝐡𝐞𝐭𝐢𝐜 𝐍𝐮𝐫𝐬𝐢𝐧𝐠 , Helen’s passion is helping you feel confident and beautiful in your own skin. Her Personalised care and professional expertise ensure you achieve the best version of yourself. 𝐑𝐞𝐯𝐞𝐚𝐥 𝐚 𝐅𝐫𝐞𝐬𝐡𝐞𝐫, 𝐁𝐫𝐢𝐠𝐡𝐭𝐞𝐫 𝐘𝐨𝐮 What truely distinguishes Beautify Me is its dedication to getting to know you and your aesthetic goals. Helen takes the time to understand your unique needs and delivered the most natural subtle results, so you can feel like your best self. Book your 𝐟𝐫𝐞𝐞 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 𝐭𝐨𝐝𝐚𝐲 and take the first step towards feeling your best ❤️ 📍Le Visage Skin Clinic, Milford Auckland 📞021278543 🔗link to website in Bio #beautifymeinjectables #meethelen #cosmeticnurse #antiwrinkletreatment #dermalfiller #lipfiller #profhliotreatment #le_visage_skin_clinic #milfordshops
Content Objective:
To get more followers we did a giveaway with a group of businesses in the beauty industry. This was a big prize and the results were a large amount of new followers.
Supporting Copy:
Let’s Celebrate @beautifymeinjectables Turning 3 with a MEGA BEAUTY GIVEAWAY! 🥳 Win the glow-up of your DREAMS 💫 We’ve teamed up to give ONE lucky winner a transformation package; 💆♀️ Facial Treatment – $200 💉 Voucher @beautifymeinjectables – $200 💇♀️ Olaplex treatment service with a blow wave and style valued at $150 💄 Lash Lift & Brow Lamination Combo worth $220 This is your moment to GLOW from every angle 🔥 How to Enter: •Like this post •Follow all 4 of us: @le_visage_skin_clinic @beautifymeinjectables @kingsley_elizabethhair @mangolashnz •Tag your beauty besties in the comments (1 tag = 1 entry — unlimited tags!) •Share this post to your story Winner drawn on 26th of June 2025
Content Objective:
To showcase real results, using carefully curated before-and-after imagery to highlight the subtlety and effectiveness of the treatments which is important for clients to see.
Supporting Copy:
A natural softening to the smile lines (crows feet). Leaving this beauty feeling refreshed. 📸 taken 2 weeks apart *individual results vary* #beautifymeinjectables #antiwrinkletreatment #crowsfeet #smilelines #milfordshops Botulinum toxin injections are prescription medicines for the treatment of frown lines, horizontal forehead lines and crow’s feet around the eyes. Botulinum toxin injections have risks and benefits. Ask your doctor if botulinum toxin injections are right for you. For further information ask your doctor or go to www.medsafe.govt.nz.
Content Objective:
To foster client retention and engagement. Listing helpful easy steps of skin tips and must do's along side beautiful visuals.
Supporting Copy:
5 Simple Ways to Boost Your Skin Health Ready to give your skin some love? Start with these essentials: 1. SPF Every Day – Rain or shine, daily sunscreen is your skin’s best defense. 2. Medical-Grade Skincare – Quality products = real results. Target concerns like texture, pigmentation & fine lines. 3. Injectables – Subtle tweaks can make a big difference. Think refreshed, not frozen. 4. Resurfacing Treatments – Peels, microneedling, or laser can smooth + brighten your skin. 5. Hormone Check – Your skin often reflects what’s happening inside. A simple test can reveal a lot. Not sure where to start? Book a free consultation — let’s create a plan that works for you.
Content Objective:
Highlighting Helen's credentials to build trust with her clients. Use of natural photography of Helen, as she is the face of her brand.
Supporting Copy:
With over 20 years of experience as a Registered Nurse in child and family health and more than 8 years specialising in aesthetics - Helen brings both expertise and genuine care to every treatment. 👩⚕️ Her warm, reassuring approach helps clients feel at ease as she takes the time to truly get to know you and your face. At Beautify Me with Helen, we offer cosmetic injectable treatments designed to enhance your natural beauty - so you look and feel like the best version of yourself. Not someone else, just you. ✨ Book a free consultation to chat about your goals and discover the treatments best suited to you and your concerns. #BeautifyMeWithHelen #beautifymeinjectables #SkinConfidence #le_visage_skin_clinic #milfordshops #milfordauckland
Content Objective:
Informing Helen's following that she now works in different clinics throughout the month. Keeping within the design aesthetic we showcased the different places.
Supporting Copy:
Looking to book in with Helen for your cosmetic treatments? Here’s where you’ll find her during the week: 📍 Le Visage Skin Clinic – Milford Tuesday, Thursdays and Fridays 📍 Haven Beauty and Wellness – Long Bay Fortnightly on a Wednesday 📍 Soul Health and Beauty – Greenhithe Once every 3 months Whether you’re after subtle enhancements or a skin refresh, Nurse Helen is here to help you feel your best. DM to book or book online, just make sure you select the correct of your preference 💉💕 #beautifymeinjectables #le_visage_skin_clinic #havenbeautyandwellness #soulbeautyandwellness #longbayshops #milfordshops #greenhithe #aestheticnurse